Get to
Know Me
Hi, I'm Ammar Alshehri, a creative marketer with a deep passion for photography, digital media, and storytelling. My journey has been anything but conventional, weaving through diverse fields and experiences that have shaped who I am today. From a young boy fascinated by art to a seasoned professional in marketing and brand management, my story is one of continuous evolution and dedication to my craft.
Education
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Master of Science: Integrated Marketing | New York University
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Bachelor of Science: Biomedical Engineering | East Tennessee State University
Get to
Know Me
Early Beginnings:
A Love for Art
My fascination with art started early. One of my favorite childhood memories is holding a camera, a gift from my parents, capturing everything that caught my eye. Those early days of experimenting with photography sparked a love for visual storytelling, something that would stay with me for life. I was always the one with a sketchbook or a camera, eager to create and share my vision of the world around me.
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Early Beginnings: A Love for Art
In 2013, I decided to take my passion for photography to a new level by sharing my work on Instagram. What started as a hobby quickly turned into a thriving online presence. My photographs, known for their unique style and ability to capture the essence of everyday moments, gained a significant following. This period was a turning point, as it introduced me to the vast possibilities of digital media and the power of social platforms to connect with audiences globally.
Discovering Digital Media:
The Instagram Era
In 2013, I decided to take my passion for photography to a new level by sharing my work on Instagram. What started as a hobby quickly turned into a thriving online presence. My photographs, known for their unique style and ability to capture the essence of everyday moments, gained a significant following. This period was a turning point, as it introduced me to the vast possibilities of digital media and the power of social platforms to connect with audiences globally.
Academic Pursuits:
Biomedical Engineering
While my heart was in art and photography, I pursued a Bachelor of Science in Biomedical Engineering, driven by a fascination with science and technology. During my time at East Tennessee State University, I gained a strong foundation in technical skills and problem-solving. However, even amidst the rigorous coursework, my creative side never took a back seat.
Bridging Two Worlds:
Volunteering and Digital Media
My time in university also allowed me to merge my technical skills with my passion for creativity. For five years, I volunteered with the Saudi Students Association, taking on roles in digital media production and event management. As the Digital Media Producer, I was responsible for crafting engaging content, managing social media channels, and orchestrating events that brought the community together. This experience was invaluable, providing a practical application for my creative and organizational skills, and solidifying my interest in the marketing field.
Making the Shift:
From Biomedical to Marketing
After completing my degree in Biomedical Engineering, I realized that my true calling lay in the creative realm. The skills I honed through my studies, combined with my growing experience in digital media, guided me towards a career shift. I made the bold decision to pursue marketing, where I could blend my technical background with my passion for creativity. This led me to enroll in the Master of Science program in Integrated Marketing at New York University. Here, I delved deep into brand management, digital marketing strategies, and the latest trends in the industry, equipping myself with the tools to excel in the dynamic world of marketing.
Making the Shift:
From Biomedical to Marketing
Professional Journey:
Building My Career
My career trajectory has been defined by a series of roles that allowed me to expand my expertise in digital media and marketing. From freelancing as a digital creator, building a following of over 80,000 users across various platforms, to holding key positions such as Brand and Content Manager at Avicenna Cardiology, I have consistently demonstrated my ability to craft compelling narratives and engage audiences. My roles have spanned e-commerce, healthcare, and various other industries, each one adding a layer of experience to my portfolio.
Achievements and Recognition
Throughout my career, I have been fortunate to receive recognition for my work. Awards like the Rising Star Award from NYU and accolades from organizations such as Flow Medical Solutions have highlighted my dedication and contributions to the field. My involvement in founding the Saudi Biomedical Engineering Technology Society is another testament to my commitment to bridging the gap between science and creativity.
Looking Ahead:
The Future of Creative Marketing
As I continue to grow in my career, my focus remains on pushing the boundaries of what is possible in marketing and digital media. I am driven by a desire to innovate, inspire, and create lasting impressions. Whether through captivating photography, engaging social media content, or strategic brand campaigns, my goal is to connect with audiences in meaningful ways and leave a lasting impact.
Timeline of My Professional Journey
Freelance Digital Creator (2014 – Present)
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Role: Freelance Digital Creator
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Highlights: Established a strong presence on social media platforms as a photographer and digital content creator. Built a combined following of over 80,000 users, showcasing a unique style and creative approach to visual storytelling.
Digital Media Producer | Saudi Students Association | Ohio . US (Jan 2014 – May 2018)
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Role: Volunteer as Visual and Digital Media Producer for the Saudi Students Association
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Highlights: over four years, I played a key role in managing and producing high-quality digital content for major events, including the medics cabaret. I oversaw all social media channels, ensuring consistent and engaging communication, and helped organize events, fostering a strong connection within the student community. My contributions were essential in promoting cultural exchange and enhancing the association’s visibility across platforms.
Biomedical Field Service Engineer | Medical & Pharmaceutical Services | Khobar, Saudi Arabia (Nov 2018 - Aug 2020)
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Role: Field Service Engineer
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Highlights: Utilized my biomedical engineering background to maintain and service medical equipment. Gained hands-on technical experience and problem-solving skills, which provided a strong foundation for my later roles in marketing.
Digital Media Team Leader - Biomedical Engineering Technology Society (Sep 2020 - Aug 2022)
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Role: Volunteer as Digital Media Team Leader
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Highlights: Led the digital media team, overseeing graphic design and video projects, and ensuring effective communication strategies. Drove impactful content delivery across platforms, upheld creative standards, and set benchmarks to optimize media performance and efficiency.
Digital Media Specialist | Promotion Efficiency Marketing Co. | Khobar, Saudi Arabia (Sep 2020 - Feb 2021)
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Role: Digital Media Specialist
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Highlights: Focused on creating and managing digital content for marketing campaigns. Developed expertise in social media management and content creation, honing skills that were crucial for my transition to marketing.
Digital Media Specialist | ADA Eco-Friendly Cleaning | Khobar, Saudi Arabia (Sep 2020 - Feb 2021)
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Role: Digital Media Specialist (Part-Time)
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Highlights: Managed digital media initiatives, helping to build brand awareness and promote eco-friendly products. Gained experience in brand messaging and sustainability-focused marketing.
Marketing & Communication Specialist | Flow Medical Solutions | Riyadh, Saudi Arabia (Feb 2021 – Aug 2022)
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Role: Marketing & Communication Specialist (Full-Time)
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Highlight: Led the development and execution of a comprehensive marketing strategy, encompassing digital communication, event management, and stakeholder relations, significantly enhancing brand awareness, engagement, and market positioning for a new company in the competitive healthcare industry.
Head of Digital Production | NYU SPS Integrated Marketing Association (IMA) | New York, US (Sep 2022 - Sep 2023)
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Role: Head of Digital Production (Part-Time)
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Highlights: Oversaw digital content production for the Integrated Marketing Association. Focused on creating engaging digital campaigns, coordinating with teams, and delivering impactful content.
E-commerce Marketing Producer | Sugatan.io |
New York, US (Aug 2023 - Feb 2024)
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Role: E-commerce Marketing Producer (Part-Time)
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Highlights: Managed e-commerce marketing initiatives, leveraging data-driven strategies to boost online sales and engagement. Enhanced user experience and optimized digital advertising campaigns.
Brand and Content Manager | Avicenna Cardiology | New York, US (Mar 2024 - Mar 2025)
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Role: Brand and Content Manager
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Highlights: Responsible for developing and maintaining the clinic's brand identity. Create and manage content across multiple platforms, including social media and email marketing. Implement integrated marketing strategies to increase brand awareness and patient engagement.
Senior Associate – Marketing & Brand | PwC Middle East | Riyadh, Saudi Arabia (Mar 2025 – Present)
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Role: Senior Associate, Social Media (Full-Time)
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Highlights: Lead social media strategy and execution for PwC Middle East, collaborating with leadership teams and regional stakeholders. Created high-impact LinkedIn content for brand campaigns, events, and executive thought leadership. Monitored analytics to optimise performance and increase engagement across platforms.