Work & Results
Flow Medical Solutions: Building a Brand from the Ground Up
Role: Marketing and Communication Specialist
Industry: Healthcare
The Challenge:
When I joined Flow Medical Solutions, the company was brand new to the market, with just a logo and no established brand identity. My task was to develop and execute a comprehensive marketing strategy to not only build brand recognition but also promote the company’s innovative healthcare products and solutions.
My Approach:
Starting from the ground up, I implemented a strategic marketing plan focused on brand creation, stakeholder engagement, and digital communication. Key achievements include:
Brand Creation
Developed the company's brand book, laying the foundation for all visual and messaging guidelines. I worked with leadership to position Flow Medical strategically within the competitive healthcare market.
Event Management
Planned and hosted successful webinars and live events, positioning Flow Medical as a thought leader and promoting its solutions to the right audiences.
Digital Communication
Took charge of social media platforms, crafting targeted content that boosted engagement and significantly raised brand awareness.
Promotional Material Supervision
Managed the design, production, and distribution of all marketing materials, ensuring consistent messaging that aligned with the newly created brand identity.
Stakeholder Relations
Built and maintained strong relationships across different business verticals, working closely with internal teams and external vendors to ensure seamless collaboration and flawless execution.
Results
Through these efforts, I helped transform Flow Medical Solutions from a company with just a logo into a recognized leader in healthcare solutions. The campaigns and strategies I implemented led to measurable growth in brand awareness, stronger engagement across platforms, and higher conversion rates. Additionally, my work fostered lasting relationships with key stakeholders and positioned Flow Medical as a trusted name in the industry.
Avicenna Cardiology: A Complete Rebrand from the Ground Up
Role: Brand and Content Manager
Industry: Healthcare
The Challenge:
When I joined Avicenna Cardiology, they had an outdated brand identity, with only a tech-like logo and no real social media presence. My task was to completely rebrand the clinic to better reflect its position as a leader in cardiology and build a comprehensive digital presence.
My Approach:
I spearheaded a full rebranding effort, creating a cohesive brand strategy that resonated with patients and elevated Avicenna's reputation across New York City. Key achievements include:
Rebranding
Developed a detailed brand book, redefining the clinic’s visual identity and messaging. This transformed the brand from a tech-like logo into an elegant and professional healthcare identity that aligned with its cardiology services.
SEO Optimization
Led a strategic overhaul of the clinic’s SEO, which resulted in higher organic traffic and better search engine rankings. This helped position Avicenna as a top cardiology provider in New York City.
Social Media Strategy
Established a strong presence on social media platforms, managing all aspects of content creation, including photography, videography, and graphic design. I focused on patient-centered content like testimonial videos, which drove engagement and strengthened the clinic’s online community.
Integrated Marketing
Implemented a data-driven, multi-channel marketing approach, incorporating social media, email campaigns, and digital advertising. This approach increased patient engagement and significantly boosted conversions.
Creative Content Development
Designed all promotional materials and digital content, ensuring consistent messaging across all channels. From patient testimonials to educational posts, each piece of content reinforced the clinic’s new brand identity.
Results
As a result of my efforts, Avicenna Cardiology evolved from a simple logo into a well-established, elegant brand recognized throughout New York City. The clinic saw increased traffic, enhanced patient engagement, and improved its reputation as a leading cardiology center, setting the foundation for continued growth and success.
Saudi Biomedical Engineering Society: Building a Digital Presence from the Ground Up
Role: Co-Founder & Digital Media Team Leader
Industry: Biomedical Engineering
The Challenge:
When I co-founded the Saudi Biomedical Engineering Society, it was a brand-new organization with no digital presence or established communication strategies. My task was to develop and execute a comprehensive marketing and digital media strategy to establish the society’s online presence, build brand recognition, and engage biomedical engineers across the region.
My Approach:
Starting from scratch, I led the digital media team, focusing on brand creation, content strategy, and platform management. Key achievements include:
Event Management & Content Creation:
Organized and managed numerous events, while also producing impactful content that drove engagement and community involvement. These efforts were crucial in increasing the visibility of the society within the biomedical engineering field.
Digital Media Team Leadership:
Led a dynamic team responsible for producing high-quality graphic designs and video projects. Ensured that creative standards were met and communication strategies were effectively executed across all channels.
Social Media Growth:
Managed all social media platforms, growing the society’s followers to over 30,000 across multiple channels. Developed targeted content to boost engagement and awareness among biomedical engineers.
Stakeholder Engagement:
Established the society’s reputation by fostering strong relationships with key stakeholders in the engineering community.
Result
Through these efforts, I helped transform the Saudi Biomedical Engineering Society from a newly established organization into a well-recognized entity within the engineering community. The campaigns and strategies I implemented led to measurable growth in brand awareness, stronger engagement across platforms, and a significant increase in followers, reaching over 30,000 across social media channels. Additionally, my work fostered a heightened awareness among biomedical engineers and positioned the Saudi Biomedical Engineering Society as a trusted and influential voice in the industry.
